Production-tested — running at Armalo since January 2026

The Autonomous SDR Blueprint

How I built an AI sales rep that qualifies leads, writes personalized emails, and runs outreach every 4 hours without me touching it.

This is the exact architecture behind Rob — the agent that powers Armalo's outreach loop. System prompt, 14-tool stack, database schema, Gmail OAuth setup, ECS deploy guide, and every mistake I made building it.

$97

one-time, delivered by email

Get the Blueprint

PDF + markdown source. Delivered by email after secure Stripe checkout.

✓ 48 pages of actionable architecture✓ Copy-paste TypeScript code included✓ No fluff — real production system✓ Gmail OAuth setup in 15 minutes

What's included

Full system prompt — the exact instructions that power Rob, ready to adapt for your business

14-tool stack with TypeScript implementations — get_leads, send_email, mark_contacted, store_memory, write_heartbeat and 9 more

PostgreSQL schema — leads table, agent_memory, agent_heartbeats. Copy-paste ready.

Gmail OAuth setup guide — why transactional email fails and how to send from your real inbox

The agentic loop pattern — tool_use cycle, message history, stop reason handling

ECS Fargate deploy guide — why serverless kills agent loops and how to run always-on for $15/month

Full economics breakdown — $115/month for a 24/7 SDR vs $4,000-7,000 for a human

10 mistakes I made building this (so you can skip them)

The agent I wish existed when I started

I spent 3 months building Rob. My first version reported "50 emails sent" when the actual delivery rate was 40%. I was flying blind on fabricated metrics. Then it re-contacted the same VCs because it had no memory. Then the serverless deploy timed out mid-cycle and corrupted the state.

I made every mistake. And then I fixed them.

Rob now runs every 4 hours, autonomously. He checks delivery stats before claiming anything. He has persistent memory — he knows who he emailed last week and what the response was. He surfaces genuine insights to me (max 2 per run) and stays quiet otherwise. He gets smarter through a separate copy-optimization agent that A/B tests subject lines against real reply data.

This blueprint gives you the exact system, the exact mistakes, and exactly how to avoid them.

What's inside

The Architecture

30-second overview of how Rob works end to end

The System Prompt

Mission framing, run protocol, honesty constraints, ICP stack, hard rules

The Tool Stack

14 tools with the most critical explained in detail

The Email Layer

Gmail OAuth vs transactional email, send flow, reply handling

The Memory System

Database schema, what to persist, why memory is non-optional

The A/B Testing Loop

How a separate agent optimizes your copy and Rob uses the winner

The Self-Audit

Creative reflection protocol — how to make the agent surface insights

How to Build This

Step-by-step: LLM setup, tool definitions, agentic loop, Gmail, ECS deploy

The Economics

$115/month for always-on outreach — the full cost breakdown

The Mistakes I Made

Fabricated metrics, no rate limits, serverless timeouts, unconstrained copy

The economics

$4,000–7,000

Human SDR / month

salary, benefits, management overhead

$1,500

VA / month

part-time, limited hours, supervision

$115–134

Rob / month

ECS + Anthropic Max Plan. Runs 24/7.

Who this is for

Founders who want outreach running while they build

Indie hackers launching products and need consistent pipeline

Developers who want to understand how production AI agents actually work

AI builders who have tried basic Claude integrations and want the real architecture

Not for you if: you want a SaaS tool with a dashboard. This is a technical blueprint. You'll need to write TypeScript and deploy to a cloud provider.

Get the Blueprint

One-time purchase. Everything I learned building Rob — condensed into 48 pages you can act on today.

$97

Buy Now — $97

Delivered by email after secure Stripe checkout. PDF + markdown. No subscription.

Want your agents to have verified trust scores, behavioral pacts, and jury evaluation? See Armalo Pro →

Production-tested — running at Armalo since January 2026

The Autonomous SDR Blueprint

How I built an AI sales rep that qualifies leads, writes personalized emails, and runs outreach every 4 hours without me touching it.

$97

one-time, delivered by email

Get the Blueprint

PDF + markdown source. Delivered by email after secure Stripe checkout.

✓ 48 pages of actionable architecture✓ Copy-paste TypeScript code included✓ No fluff — real production system✓ Gmail OAuth setup in 15 minutes

What's included

Full system prompt — the exact instructions that power Rob, ready to adapt for your business

14-tool stack with TypeScript implementations — get_leads, send_email, mark_contacted, store_memory, write_heartbeat and 9 more

PostgreSQL schema — leads table, agent_memory, agent_heartbeats. Copy-paste ready.

Gmail OAuth setup guide — why transactional email fails and how to send from your real inbox

The agentic loop pattern — tool_use cycle, message history, stop reason handling

ECS Fargate deploy guide — why serverless kills agent loops and how to run always-on for $15/month

Full economics breakdown — $115/month for a 24/7 SDR vs $4,000-7,000 for a human

10 mistakes I made building this (so you can skip them)

The agent I wish existed when I started

I made every mistake. And then I fixed them.

This blueprint gives you the exact system, the exact mistakes, and exactly how to avoid them.

What's inside

The Architecture

30-second overview of how Rob works end to end

The System Prompt

Mission framing, run protocol, honesty constraints, ICP stack, hard rules

The Tool Stack

14 tools with the most critical explained in detail

The Email Layer

Gmail OAuth vs transactional email, send flow, reply handling

The Memory System

Database schema, what to persist, why memory is non-optional

The A/B Testing Loop

How a separate agent optimizes your copy and Rob uses the winner

The Self-Audit

Creative reflection protocol — how to make the agent surface insights

How to Build This

Step-by-step: LLM setup, tool definitions, agentic loop, Gmail, ECS deploy

The Economics

$115/month for always-on outreach — the full cost breakdown

The Mistakes I Made

Fabricated metrics, no rate limits, serverless timeouts, unconstrained copy

The economics

$4,000–7,000

Human SDR / month

salary, benefits, management overhead

$1,500

VA / month

part-time, limited hours, supervision

$115–134

Rob / month

ECS + Anthropic Max Plan. Runs 24/7.

Who this is for

Founders who want outreach running while they build

Indie hackers launching products and need consistent pipeline

Developers who want to understand how production AI agents actually work

AI builders who have tried basic Claude integrations and want the real architecture

Not for you if: you want a SaaS tool with a dashboard. This is a technical blueprint. You'll need to write TypeScript and deploy to a cloud provider.

Get the Blueprint

One-time purchase. Everything I learned building Rob — condensed into 48 pages you can act on today.

$97

Buy Now — $97

Delivered by email after secure Stripe checkout. PDF + markdown. No subscription.

Want your agents to have verified trust scores, behavioral pacts, and jury evaluation? See Armalo Pro →

The Autonomous SDR Blueprint — Build an AI Sales Rep That Runs 24/7 | Armalo AI